Privacy Policy

Maker's Mark Privacy Policy

Welcome to the Kentucky Bourbon Trail Shop Internet site (this "Site"), of Upper Right Marketing. Maker's Mark and Upper Right Marketing want you to know what information we learn about you when you visit this Site, what we do with that information and any other information you voluntarily provide us through this Site and how you can view or change the information we have. This privacy policy describes our information collection and use practices on this Site. It does not apply to information you might provide on another site operated by us, or one of our partners or affiliates, nor does it apply to information you may provide to us through other forums, including offline or through electronic mail.


WE COLLECT INFORMATION FROM YOU & ABOUT YOU

1. We collect contact information. For example, we collect your name, address, phone number and email address when you register for an account on our website or complete a transaction.
2. We collect payment information. For example, we collect your credit card number if you make a payment via credit card or your PayPal user id if you complete checkout via PayPal.
3. We collect demographic information. We may collect information like your gender, age, zip code, city and state. 
4. We collect other information. If you use our website, we may collect information about the browser you’re using. We use tracking tools to collect Internet and usage information from visitors to our site. This includes the referring URL and your IP address. It also includes information about the browser you used to visit the site and where you are located. It may include the pages or URLs of our site that you view during your visit and search terms you enter on our site. We might look at what site you came from, or what site you visit when you leave us. To learn more about why and how we collect information, click here.


INTERNET-RELATED INFORMATION GATHERED PASSIVELY

We collect Internet-related Information from visitors to our Site, including the referring URL, your IP address, which browser you used to come to the Site, the country, state or province, the pages of our Site that you viewed during your visit and any search terms entered on our Site, for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We track customers' traffic patterns throughout their online sessions, including which pages or specific URLs a customer views while using the Site. We use your Internet-related Information to diagnose problems with our servers and software and to administer our Site. We may share aggregated statistics about pages viewed on our Site, demographic information and sales and other shopping information with third parties to enrich your visitor experience.


ACTIVELY COLLECTED PERSONAL INFORMATION YOU PROVIDE

If you provide information about yourself by registering on a page, ordering product, filling out a survey, entering a promotion (including contests, sweepstakes, offers and rebates) or otherwise voluntarily telling us about yourself or your activities, we will collect and use that Personal Information to respond to your request, and for other business purposes, including identifying consumer preferences and improving our products and services and the content of this Site. We may also contact you by email, regular mail, fax, text message, or telephone from time to time with information about our new products and services, special offers, upcoming events and changes to this Site. If you do not wish to be contacted by all or any of these methods, you may let us know by sending an email message to us at customerservice@makersmarkshop.com. Please be sure to give us your exact name and address, and your detailed request so we can respond appropriately.


INFORMATION ABOUT YOU FROM THIRD PARTIES

Our business partners may give us information about you. Social media platforms may also give us information about you.


WE MAY COMBINE INFORMATION ABOUT YOU

For example, we may combine information that we have collected offline with information we collect online. Or we may combine information we get from a third-party with information we already have.


HOW TO ACCESS OR MODIFY YOUR PERSONAL INFORMATION

You have the right to access and modify your Personal Information. Once you have registered and logged in to the site, you can access and change your Personal Information by editing your Profile. You can change part or all of your information. Once you have made the appropriate changes, submit your changes and your Profile will be updated immediately. You may also contact us at customerservice@makersmarkshop.com.


YOU HAVE CERTAIN CHOICES ABOUT HOW WE USE YOUR INFORMATION.

You can opt out of receiving our marketing emails. To stop receiving our promotional emails follow the instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.


You can control cookies and tracking tools. To learn how to manage how we – and our vendors – use cookies and other tracking tools, and to read our Do Not Track policy, please click here.


WE USE STANDARD SECURITY MEASURES.

The Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords. We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as otherwise required by law.


WE STORE INFORMATION IN THE UNITED STATES.

Information we maintain is stored in the United States. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This site is subject to U.S. laws, which may not afford the same level of protection as those in your country.


WHERE DO WE STORE AND HOW DO WE SECURE YOUR PERSONAL INFORMATION

Your Personal Information will be kept in a database held on servers kept in a physically and technologically secure environment located in Lexington, KY, U.S.A., accessed only by authorized personnel or contractors who are bound to keep your information confidential as well as our online shop database which is hosted on state of the art servers managed by MageMojo, LLC – a company based in the United STate. All transmissions of your credit card information are encrypted. We have in place procedures for training our employees about their obligations under this Privacy Policy, disciplining them for failure to follow this Policy. We also have in place internal procedures to confirm general company compliance with this Policy.
Your information will be transferred to Upper Right Marketing, located in Lexington, KY, United States of America, which location may be outside of your own country, and by providing us with your information, you are consenting to such transfer. Although we will use all reasonable efforts to safeguard the confidentiality of any Personal Information collected, we will not be liable for disclosure of Personal Information obtained due to errors in transmission or the unauthorized acts of third parties.


USER NAME AND PASSWORD

You are responsible for maintaining the confidentiality of your username and password. You shall be responsible for all uses of your membership, whether or not authorized by you. You agree to immediately notify Upper Right Marketing, Inc. of any unauthorized use of your user name or password.


WHAT TO DO IF YOU HAVE QUESTIONS OR CONCERNS ABOUT YOUR INFORMATION, OR IF YOU NEED TO CONTACT US

If you need information or have any questions or concerns about this Privacy Policy or our use of your Personal Information, or wish to review all of your Personal Information, contact Upper Right Marketing at customerservice@makersmarkshop.com, via mail at 675 Setzer Way, Lexington, KY 40508 or via telephone at 877-654-0101. In order to facilitate the transfer of data between the US and EU countries, the US and the EU have entered into a "safe harbor program", under which data can be transferred from the EU to participating non-EU companies. The program has a set of seven principles, to which Upper Right Marketing complies with respect to the data collected and used as described in this Privacy Policy. As part of that program, while we strive to respond to your concerns, we recognize that we may not always answer all of your questions, and as such if you are an EU resident, we will participate with the Data Protection Authority in the country in which you reside. Thus to the extent that you feel that your questions have not been answered, and you are a resident of an EU Member country, you should feel free to contact the Data Protection Authority of the country in which you reside. This policy is effective as of May 17,2018
Terms of Use

WE USE INFORMATION AS DISCLOSED AND DESCRIBED HERE

We use information to respond to your requests or questions. For example, we might use your information to respond to your customer feedback or evaluate your job application. We may use your information to notify you about changes to your account or your purchases.


We use information to improve our products and services. We may use your information to make our websites and apps better. We might use your information to customize your experience with us. We may combine information we get from you with information about you we get from third parties.


We use information for security purposes. We may use your information to protect our company and our customers. We also use information to protect our websites and apps.


We use information for marketing purposes. For example, we might provide you with information about new products and special offers. We might also use your information to serve you ads about our products and services. We might tell you about new features or updates. These might be third party offers or products we think you might find interesting.


We use information to communicate with you about your account or our relationship. We may contact you about your purchases or feedback. We might also contact you about this Policy or our website Terms.


We use information as otherwise permitted by law or as we may notify you.


WE MAY SHARE INFORMATION WITH THIRD PARTIES.

We will share information within the Beam Suntory family of companies.


We will share information with third parties who perform services. For example, we share information with vendors who operate our sites, provide analytics, or help tailor and serve ads. We may also share information with companies that send emails for us or run a promotion.


We may share your information with our business partners. For example, we will share information with third parties to jointly promote a product or service. These partners may send you information about events and products by mail or email.


We will share information if we think we have to in order to comply with the law or to protect ourselves. We will share information to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it. We might share information if we are investigating potential fraud. This might include fraud we think has happened during a sweepstakes or promotion. Or we may share your information if you are the winner of a sweepstakes or other promotion with anyone who requests a winner’s list.


We may share information with a successor to all or part of our business. If part of our business is sold we may include user information as part of that transaction.


We may share information for other reasons we may describe to you from time to time.


If you provide us with your consent, we may share your Personal Information with our affiliates and business partners with whom we have joint marketing arrangements. We may also give you the opportunity, at the time that you provide us with your contact information, to have your information shared with other third parties or posted on this site for reasons we will describe at the time we make the request. If you do not want us to share your Personal Information with our marketing affiliates and business partners, then please let us know by contacting us at customerservice@makersmarkshop.com.


We employ other companies to perform certain functions on our behalf, such as fulfilling orders, delivering packages, and services related to the design, maintenance and improvement of this Site and our database and related systems. These companies have access to your information. We have arranged with Upper Right Marketing to process your credit card information. They use SSL encryption of your credit card information. Regardless of whether you have provided us with consent, we will share your information with those companies that perform certain functions on our behalf under contract to us, and as may be necessary to comply with applicable laws, police investigations, or in legal proceedings where disclosure of such information is relevant and permitted by law. Maker's Mark and Upper Right Marketing may also assign, sell, license, or otherwise transfer to a third party your name, address, e-mail address, member name and any other Personal Information in connection with an assignment, sale, joint venture, or other transfer or disposition of a portion or all of the Maker's Mark service, or the assets, business or stock of Upper Right Marketing.


THIS WEBSITE IS NOT INTENDED FOR CHILDREN.

Our sites and apps are meant for adults. We do not knowingly collect personally identifiable information from children. If you are a parent or legal guardian and think your child has given us information, you can email us at customeservice@makersmarkshop.com. You can also write to us at the address listed at the end of this Policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children's privacy on-line here.


YOUR CALIFORNIA PRIVACY RIGHTS.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please email us at customerservice@makersmarkshop.com, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.


LINKS TO OTHER WEBSITES

On this Site, we may provide as a convenience to you links to other websites, including sites operated by us, our partners, associates, or independent third parties. These links are provided as a convenience to you. Each website has its own privacy practices, as described in that site's privacy policy. Those practices may be different than the practices described herein, and we urge you to read each website's privacy policy carefully before you use or submit information to that site. Additionally, to the extent that you follow a link to a website operated by an independent third party, please be aware that we exercise no authority or control over that third party, and cannot and are not responsible for any information that you may submit at that site.


ACCOUNT REMOVAL

You may request the complete removal and deletion of all of your personal information at any time by contacting us at customerservice@makersmarkshop.com or via mail at Upper Right Marketing, 675 Setzer Way, Lexington, KY 40508.


DATA BREACH NOTIFICATIONS

Upper Right Marketing will notify users within 72 hours of any data breaches that may result in a risk for the rights and freedoms of a customer.


COOKIES

When you visit this Site, we leave a "Cookie" in the memory of your Web browser. The site will only function properly if Cookies are enabled. www.makersmarkshop.com uses persistent Cookies to authenticate you as a user and display content that is relevant and specific to you. Cookies are very small files that store information about your visit to and use of this Site. Most major commercial Internet sites use them and they make your Internet-surfing more useful and less time-consuming for you because they store information that is reusable each time you visit this Site, such as birthday and other preferences you have chosen to share with us. Cookies cannot access and read the files on your hard drive and cannot be used as a virus. They do allow us to provide information and products that are more meaningful to you without asking you the same questions every time you visit us. You may get Cookies from our advertisers. We cannot pre-screen these Cookies since they come directly to you from other sites. We hope you will want the better service that Cookies allow, but if you prefer, you can set your browser to refuse Cookies. However by doing that, you will not be able to access www.makersmarkshop.com. We reserve the right to change or update this policy at any time by posting a notice that we are changing our privacy policy or by sending an e-mail message to previously registered visitors.


WE MAY UPDATE THIS POLICY.

From time to time we may change our privacy policies. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates.

Maker's Mark® Bourbon Whisky, 45% Alc./Vol. We make our bourbon carefully, please enjoy it that way.

Read the Maker's Mark Responsibility Statement here.

Upper Right Marketing, Inc. 675 Setzer Way, Lexington, KY 40508
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